2. Name of the buyer.

3. Primary benefit that the buyer receives IF they buy the product.

4. Instructions on how to get that benefit (say yes).

5. Ask for the order.

6. Be/sound positive and excited about your product; have confidence in them.

7. Inform buyer where this product will better position them in the world.

8. Identify and fill at least one hole or need of the buyer.

9. Authenticity (be honest, cleanspoken and REAL vs just salesy)

10. Treat the buyer as if they ARE going to buy vs waiting for them to say yes.